Creator

A weekly membership · 4 breakdowns a month

Every week I take one fast-growing creator apart and hand you their strategy.

Join now Founding price ends Sat Nov 21 · 30-day guarantee

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A different niche, a different style and a different strategy every single week. You get the numbers, the outlier Reels, the hook pattern behind most of their views, and an apply-it page so you can run it on your own account that night. No course, no theory: what's working right now, and why.

Proof

One creator's strategy, applied to my own account.

I broke down one creator in a completely different niche from mine, pulled out the pattern behind his best Reels, and ran it on my account. The before was taken on September 20. The after on October 27.

Martin Wang's Instagram profile at 50K followers
Before · Sept 20 · 50K
Martin Wang's Instagram profile at 167K followers
After · Oct 27 · 167K
+117Kfollowers gained
3.3xthe account size
1creator's strategy, from a different niche

Every week is different

A different niche, a different style, a different strategy. Every single week.

The best strategies rarely come from your own niche. They come from a corner of the industry you'd never think to look at. Every week, Creator Breakdowns brings you one of those.

What happened to me

His niche→Mine

I broke down @nategaffney. He's in a completely different niche from me.

I took his hook pattern, the one that made 60% of his views, brought it into my own account and my own topics, and it blew up. 50K to 167K followers in a few weeks. That's the before and after above.

Strategy from another niche. Applied to mine. Blew up.

What happened to them

Gaming edits→Finance

@thekumarmethod blew up in finance with a strategy from video-game editing.

Their videos are finance. Their editing style isn't. They took the way gaming editors cut and pace their videos and dropped it into a niche where nobody was doing it. That's what made it so unique, and that's why it worked.

Strategy from another niche. Applied to theirs. Blew up.

That's exactly what you get from Creator Breakdowns: a brand-new, fresh strategy from another part of the industry, every single week, broken down to the point where you can apply it to your own account.

See pricing

Straight up

What this is. What this isn't.

What it is

The exact strategy behind my own growth.

The same breakdown process I used to grow my brand past 160,000 followers and generate over $150,000, done for you every week.

  • Four full creator breakdowns a month, each from a different niche, with the numbers behind every claim
  • Every Reel quoted links to the Reel itself, so you can check my work
  • An "apply it" page in each one: hook templates, the topic formula and the script structure
  • The full library of past breakdowns, growing every month
  • A vote on who gets broken down at the end of the month

What it's not

A course. A hack. A promise.

You read, you apply, you post. The reps are still yours to do.

  • A generic course on "how to grow on Instagram". Those lessons are already in the creators' content
  • Editing lessons. It won't teach you how to use Claude to edit your videos lol
  • A guarantee of results. Nobody can promise you views
  • A shortcut around posting consistently
  • A pitch to copy anyone. You take the pattern, not the person

Peek inside

This is what a breakdown looks like.

Ten pages from the Nate Gaffney breakdown, the one I used to grow my own account. The numbers, the charts, and the subtle things he does that nobody else noticed. It's yours free the moment you join, and every Reel it quotes links to the Reel.

1 · The story (page from the Nate Gaffney breakdown)
1 · The story
2 · The surprising stat (page from the Nate Gaffney breakdown)
2 · The surprising stat
3 · All 100 Reels, flop to 42.8x (page from the Nate Gaffney breakdown)
3 · All 100 Reels, flop to 42.8x
4 · The hook (page from the Nate Gaffney breakdown)
4 · The hook
5 · Subtle pattern 1: virtue + mischief (page from the Nate Gaffney breakdown)
5 · Subtle pattern 1: virtue + mischief
6 · Subtle pattern 2: the job-title comparison (page from the Nate Gaffney breakdown)
6 · Subtle pattern 2: the job-title comparison
7 · Subtle pattern 3: same trait, new partner, 32x (page from the Nate Gaffney breakdown)
7 · Subtle pattern 3: same trait, new partner, 32x
8 · Subtle pattern 4: he re-shoots winners (page from the Nate Gaffney breakdown)
8 · Subtle pattern 4: he re-shoots winners
9 · Where the views come from (page from the Nate Gaffney breakdown)
9 · Where the views come from
10 · Strangers at the top, creators at the bottom (page from the Nate Gaffney breakdown)
10 · Strangers at the top, creators at the bottom

That's 10 of 16 sections. The full breakdown also covers the exact video that split his account in two, what's on screen, how to apply it in your niche with examples from other niches, and all 100 Reels in a sortable table.

Why this isn't a course

I bought two courses. Over $5,000. I still had 44 followers.

Martin Wang's Instagram profile when he started: 35 posts, 44 followers
35 posts in · 44 followers

This is my account after my first 35 posts. By then I had already paid for two courses that cost me over $5,000 combined, and I still hadn't learned anything I could use.

Everything was prerecorded. Prerecorded means generic advice that won't stay up to date: just the fundamentals, the same ones you can find anywhere else for free.

What actually worked was breaking down other creators and watching their strategy in real time. What's working for them right now is probably what's going to work for the next few months at least. I could take their strategy, study what was working, and study why they were doing what they were doing.

You don't need a course. Every creator's lessons are already in their content.

So that's what this is. I break down the creators, I explain why they're doing what they're doing, and you learn at the same time as you find out the best strategies from the best people in the industry.

$5K+on two courses. Nothing to show for it
44followers after 35 posts
167Konce I started breaking creators down

Okay but

OMG this sounds SO good ✨ But how much is this going to cost?

I want this to be accessible to everyone.

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$19.99 a month for four breakdowns. Here's what that actually is.

1.5Big Mac meals. That's the whole month.
$5per breakdown. Literally.
1 daya week without Starbucks and you can afford this.

Here's the math

Add it all up.

The membership

4 full creator breakdowns every month, each from a different niche$160
The "apply it" page in each one: hooks, topic formula, script structure$20
The full library of past breakdowns, growing every month$60
Your vote on the Creator of the MonthPriceless

Founding bonuses

Every existing breakdown unlocked on day one$40
Founding price locked for life ($197 a year instead of $267)$70 a year, every year
Hook Vault: the top 50 hooks across every breakdown, with views and outlier scores (annual members)$47
Total value$397+

Founding price

Today's price

All of it for $19.99 a month. Or $197 a year and the Hook Vault is yours too.

$19.99/monthor $197/year

Best deal

Annual

$197/year

$267/year after launch

Founding price, locked for life

Includes the Hook Vault: the top 50 hooks across every breakdown, with views and outlier scores.

Monthly

$19.99/month

$26.99/month after launch

Founding price, locked for life

Cancel anytime from your account page. Hook Vault is annual only.

30days

The read-all-four guarantee.

Read your first 4 breakdowns. If you're unhappy for any reason, you get a full refund within 30 days. No hoops. You risk nothing except 30 minutes a week.

Founding pricing ends

Saturday, November 21. 11:59pm Eastern.

After that it's $26.99 a month or $267 a year, and the founding price is gone for good.

0days
0hours
0minutes
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Whoever joins before the deadline keeps $19.99 a month or $197 a year for as long as they stay a member. The price rise is real, and it's the only reason to decide now.

Be honest with yourself

Read this before you buy.

This is for you if

  • You're building a personal brand on Instagram and want to know what actually makes Reels blow up
  • You post, or you're about to, and you're tired of guessing at hooks and topics
  • You'd rather study proof than opinions. Every claim here comes with numbers and links
  • You can give it 30 minutes a week to read and one night to apply
  • You're at 0, 10K or 100K. The patterns scale

This is not for you if

  • You want someone to post for you
  • You're looking for a growth hack or a loophole
  • You expect results without posting consistently
  • You want to copy a creator instead of learning the pattern behind them
  • You're after editing or camera lessons. This is strategy

Questions

Who is this for?+

Creators building a personal brand on Instagram. Mostly beginners and intermediates, plus advanced creators with 100K+ followers who want fresh patterns to test.

How long does a breakdown take to read?+

About 30 minutes, including the apply-it page at the end.

Which creators do you break down?+

A different niche, style and strategy every week, on purpose. Fitness one week, finance the next, then comedy, then a niche you've never heard of. The best strategies usually come from outside your own corner, and I pick creators whose Reels are outperforming their own average so the pattern is real. Members vote on the Creator of the Month.

Do I get the Hook Vault?+

Annual members do. It's the top 50 hooks across every breakdown, with views and outlier scores, and it grows as the library grows.

Is it just Instagram?+

The data comes from Instagram Reels. The hook, topic and format patterns carry to TikTok and Shorts.

Can I cancel?+

Anytime, from your account page. No emails, no calls. You keep access until the end of the period you paid for.

Is there a guarantee?+

Yes, 30 days. Read your first 4 breakdowns. If you're unhappy for any reason, you get a full refund within 30 days, on monthly or annual.

Does the founding price really stay the same?+

Yes. Join before the deadline and you pay $19.99 a month or $197 a year for as long as you stay a member, even after the public price goes up.

Founding price until Nov 21

Four breakdowns a month. $5 each.

A fresh strategy from a different niche every week. Lock in the founding price before the cart closes.

Join now